Mercedes-Benz EQ Home at SXSW
I was the Senior Editor on the Mercedes-Benz electric vehicle project at SXSW. We had a house on the main drag in Austin, with about 20 different speakers, workshops, performances, and parties over the course of three days. I was responsible for ‘protagonist’ (speaker) communication, social media, photography coordination, filling the house with my Texas contacts (all of my colleagues are German) and generally making the talent comfortable.
I worked 18 hour days for about three weeks, but it was worth it in the end. :)