Mercedes-Benz EQ Home at SXSW

Through neulandherzer, I was the Senior Editor on the Mercedes-Benz electric vehicle project at SXSW. We had a house on the main drag in Austin, with about 20 different speakers, workshops, performances, and parties over the course of three days. I was responsible for some ‘protagonist’ (speaker) communication, social media copy, photography coordination, filling the house with Texas contacts and generally making the talent and guests comfortable.